Buyers who ignore generic outreach
A B2B ecommerce platform, which gives mid-market manufacturers and distributors quoting, customer pricing and online ordering, needed a steady flow of qualified conversations in North America. Its buyers are owners and operations leaders who ignore generic outreach, and the team had no repeatable way to find the companies with a real need, research them and reach the right person with something worth reading.
Agents that find, research and qualify, with people at every gate
We built a go-to-market system run by AI agents, with people signing off the decisions that matter. A scoring model ranks accounts on fit, intent, technology and structure across 14 industry segments, and each account is enriched through Apollo, with its contacts found and checked before anyone is contacted.
Agents trace buying signals across seven sources: job postings, competitor reviews, industry forums, Reddit, news, LinkedIn activity and funding data, rotating through a few of them each week. Every signal is labelled by type, such as a new operations hire, a B2B launch, a platform migration or a move away from a competitor or an ageing ERP, and that label sets both the angle of the message and the channel it goes out on.
Every email starts from the signal: what happened, the problem it usually creates and how the product helps. The agents write a one-sentence opening line for each contact, and Instantly carries it into a four-step email sequence over 15 days, with A/B tests on the openers, a bank of replies for common objections and rules that pause a sequence when it underperforms. New-hire and cold contacts go to LinkedIn through Dripify instead. No contact is marked ready without a signal-based line, and data spend, record conflicts and anything that fails a check go to a person.
From one-off list building to a weekly system
Prospecting now runs on a weekly rhythm. Accounts are scored, researched and routed to the right channel, and every conversation starts from a reason to talk. The client's leadership sees the state of the pipeline every Friday, and the team spends its time on decisions and conversations while the agents handle the research.
Results
- Close to 25,000 target accounts scored and tracked
- Email coverage for an event audience raised from 35% to 98%
- Every email tied to a real buying signal
- Fabricated and unreachable companies caught before any outreach
