Work

Selected projects

These projects show how 38Shift approaches AI in practice: not as a novelty layer, but as an operating advantage. Each engagement starts with a constrained business problem and ends with a system that changes throughput, decision quality, or revenue capture.

Growing Beauty Brand2026

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70% Faster Image Production

Automated product image generation for beauty brands that speeds up launches, lowers production cost, and keeps creative output on-brand.

70% reduction in image production time
Significant savings compared to traditional photo shoots
Faster turnaround accelerating campaign cycles
Brand alignment with consistent visual output across all channels

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Leading Restaurant in Prishtina2026

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30% More Bookings

AI voice reservations for restaurants that capture every call, increase bookings, and reduce front-of-house pressure without adding staff.

30% increase in confirmed bookings
Zero missed peak-hour calls
Reduced front-of-house workload
Improved guest response times

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Digitalspoiler AI-Native Platform2026

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Signal-Driven Sales Execution

An AI-native sales execution platform that replaces manual CRM workflows with signal-driven automation and governed autonomous outreach.

Autonomous execution: Transitioned from manual CRM workflows to signal-driven automation
Enterprise-grade security: Implemented strict organizational data isolation with zero cross-account exposure
Strategic grounding: Embedded GTM strategy directly into AI workflows to avoid generic outputs
Continuous learning: Built human-in-the-loop feedback loops that adapt to user behavior over time

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AI Medical App & Personalized Patient Care2026

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AI Medical Triage

Secure AI medical triage and patient intake guidance that reduces repetitive low-complexity inquiries without increasing clinical workload.

Significant reduction in repetitive physician inquiries
Faster response improving overall patient response times
Improved consistency in first-level medical guidance and clinical logic
Scalable intake expanding digital reach without increasing clinical headcount

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